Somm's List

Eddie Osterland

Master Sommelier

Eddie Osterland, America's first Master Sommelier, is an internationally acclaimed expert in the culinary arena of food and wine. For more than 25 years, he has performed his workshops and given educational and highly entertaining "during dinner" presentations on Power Entertaining with Food and Wine.
UPCOMING EVENTS
SommCon 2015: SommCon hits San Diego with multiple sommelier-level educational tracks devoted to the business of wine. From in-depth regional tastings, beyond the basics theory, certifications, tasting breakouts and study groups, speed-dating style tastings with master sommeliers and masters of wine, and networking with some of the greatest minds in the industry.
EDUCATION & CERTIFICATIONS
Court of Master Sommeliers . Level 4 Master Sommelier Diploma
L'Institut d'oenologie at Université de Bordeaux. Talence, France. Diplôme d'aptitude a la dégustation des vins
EXPERIENCE
Osterland Enterprises, Inc. La Jolla, CA. Owner
Restaurant Business Magazine. New York, NY. Wine Editor
International Wine Center. New York, NY. Director of Trade Education
Hotel de la Poste. Beaune, France. Head Sommelier
La Trattoria. Honolulu, HI. Sommelier
Ilikai Hotel. Honolulu, HI. Head Sommelier
BY EDDIE OSTERLAND
Power Entertaining, John Wiley & Sons: 2012/ Chinese version 2013
Wine & the Bottom Line, National Restaurant Association: 1980
SKILLS & EXPERTISE
Corporate dinners and receptions
Keynote Speaking engagements
Executive coaching
Eddie Osterland, America's first Master Sommelier, is an internationally acclaimed expert in the culinary arena of food and wine. For more than 25 years, he has performed his workshops and given educational and highly entertaining "during dinner" presentations on Power Entertaining with Food and Wine.
MY LIGHT BULB MOMENT
The first bottle that seriously grabbed my attention was 1966 Feinste Auslese Whelenuhr Sonnenuhr by J.J. Prum. It changed the direction of my life forever!
WHAT I'M DRINKING NOW
FAVORITE FOOD & WINE PAIRINGS
  • Nancy Faidley's Jumbo Lump crab cakes with 2011 Lucien Crochet "La Croix" Sancerre
GALLERY
VIDEO

  • The My Cellar Master Idea

  • Learn How To Taste Wine

  • On the road with Eddie O!

  • Power Entertaining Tips from America's First Master Sommelier

  • EO Alchemy 2011 | Eddie Osterland

  • Leaving Your Audience with "Ah-Hah" Moments
CLIENTS
  • Accenture
  • American Express Company
  • ASC Fine Wines
  • China Citibank
  • Crystal Cruises
  • Deloitte
  • Entrepreneurs’ Organization
  • Esquire Magazine
  • General Mills
  • Goodyear
  • Heublein Wines
  • IBM
  • Italian Trade Commission
  • Jetset Magazine
  • Merrill Lynch
  • Morgan Stanley Smith Barney
  • National Australia Bank
  • National Restaurant Association
  • Oracle
  • Procter & Gamble
  • Qualcomm
  • Ritz Carlton Hotels
  • Shop Rite
  • Sprint
  • Symantec
  • UBS
  • Vistage
  • YPO/WPO
RAVE REVIEWS
"We have engaged America's first Master Sommelier, Eddie Osterland to conduct our annual client appreciation dinner for the last 11 consecutive years. This is an enormous event involving nearly 200 people globally from Australia, the United Kingdom and Asia as well as from the New York tri state area. Eddie has consistently entertained and educated our best clients in a fashion that is 'World Class' in New York standards. We would highly recommend utilizing his services for any events where you need to impress your clients and friends. This dinner is touted by clients as THE event to attend in New York City."
- Rich Rauchenberger, National Australia Bank, Executive Vice President General Manager NY Branch

"Wine knowledge is a powerful tool for today’s business person—providing leverage in all business entertaining. Eddie Osterland's dynamic but expert approach makes learning about wine just as much fun as drinking it!"
- Mary Ewing-Mulligan, Master of Wine and co-author, Wine For Dummies

"Eddie Osterland is one of the most dynamic, entertaining and knowledge-able wine experts in America."
- Kevin Zraly, Author, Windows on the World Complete Wine Course

"Eddie Osterland is the top gun in the field of wine consultants."
- Mort Hochstein, Market Watch

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Eddie Osterland
Eddie Osterland
eddieo@eddieosterland.com
La Jolla, CA
United States

Osterland Enterprises, Inc
Owner


Eddie Osterland, Author, Speaker and America's first Master Sommelier is an internationally acclaimed expert in the culinary arena of food and wine. For more than 25 years, he has performed his workshops and given educational and highly entertaining "during dinner" presentations on Power Entertaining with Food and Wine. Eddie works as a client relationship consultant specializing in developing high net worth marketing events for new client acquisition. He uses high-end client engagement strategies through luxury marketing events that go way beyond expectations. His clients realize how today, more than ever, you cannot afford to be naïve about food and wines - the international currency for connection.

Eddie just published his book Power Entertaining (2013) whose strategies teach executives how to attract money through high-end client engagement strategies.

Eddie's educational background evolved from a degree in behavioral psychology to graduating from L'Institut d'oenologie at Université de Bordeaux with the D.U.A.D. degree (diplôme d'aptitude a la dégustation des vins). He went on to become the first American to pass the grueling Master Sommelier Diploma in London in 1973. In 1975 Eddie was the head sommelier at Hotel de la Poste in Beaune, France. Upon returning to the United States, Eddie worked as Director of Trade Education at the International Wine Center in New York City. He was the wine editor for Restaurant Business magazine for a decade.

Over the course of his career, Eddie has worked with organizations and coached leaders from a wide range of prestigious companies, including Citibank, IBM, Merrill Lynch, HighTower, UBS, Morgan Stanley and National Australian Bank. In 2008 he participated in several major corporate entertaining events at the Beijing Olympics. In 2013 Power Entertaining was published in Chinese.